Written by admin on Sunday, December 2nd, 2007 in Cell Phone News.
One of the latest technologies in mobile phone is the barcode communication.
These barcodes are printed lines of black and white colors. They can hold a large amount of information than the usual barcodes that can be found in everyday products. The method of communication is by taking a picture of the barcode from the camera of the mobile phone which in turn is converted to a media like text, music or videos on the phone’s display.
Mobile carriers also have more choices of interaction between the cellphone and the physical world. For example, a user could take a picture of a softdrink in which the phone will recognize it and translate it into text message advertisements using special software applications.
Eventually, when the mobile carriers adopt the barcode scanning with mobile phones, there will be several formats of choice like the commonly used QR Code, Qode and Semacode.
This technology is now being widely used in Japan as the mobile carriers have added the code reader feature on all its newly released phone models. Street signs, billboards, food products and published content are now embedded with these barcodes.
At McDonalds for example, customers just aim their camera phones at their French fries and they immediately get the nutrition information on their displays. They can also get insurance quotes from magazines by pointing at them with their phones. Hospital prescriptions have barcodes imbedded in them to allow pharmacies to scan it instead of reading it.
U.S. advertisers in the states want to add this technology. The only problem is that mobile phones in the States lack the software capability so users have to manually download the barcode technology on their own.
At&T, Verizon and Sprint officials did not say anything on whether it was having meetings and discussion with the code reading technology companies. These barcode technology companies stated that it would be an advantage to mobile carriers to add this barcode scanning feature to their phones because it will encourage users to spend a lot of time tinkering with their mobile phone, which in turn might encourage these users to add more features to their phone like internet access.
The barcode scanning technology is a good example in showing how far behind U.S. is compared to Japan in the cellphone and broadband industry.
It is also interesting to know the social and environmental impact this technology will have on products. Such as getting on-the-fly information of products that you are buying from a grocery store. Or showing a video clip of that product on how it was manufactured. Also in finding out carbon emission amounts being produced when the item was made. These social and environmental impacts will ease the minds of consumers by finding out what the products they are eating or using is made of.
Hopefully, in the months or years to come, this barcode recognition technology will be adapted in the U.S. and will make the country at par with Japan in terms of advanced technology being used and employed.